STRIKE TEN ENTERTAINMENT ANNOUNCES SPONSORSHIP AGREEMENT WITH SARA LEE FOODSERVICE
Partnership Names Ball Park Franks "Official Hot Dog of Bowling"
ARLINGTON, TX, May 20, 2008 - Strike Ten Entertainment, the marketing arm of the Bowling Proprietors’ Association of America (BPAA), announced today a multi-year sponsorship agreement with Sara Lee Foodservice. Additionally, as part of the agreement, Ball Park Franks will be designated as the "Official Hot Dog of Bowling."
"Like bowling, Sara Lee is an American tradition and a proud part of our country’s heritage. We’re excited to introduce Sara Lee’s great portfolio of items to our centers and to name Ball Park Franks as the ‘Official Hot Dog of Bowling,’" said Jim Sturm, Chairman of Strike Ten Entertainment. "As our industry continues to grow and attract new customers, we are dedicated to continuously improving the bowling experience and offering the best quality products."
The over-arching sponsorship, which became active on April 1, 2008, will include the distribution of selected brands from the Sara Lee Foodservice portfolio of meat, bakery and coffee services, to more than 3,400 bowling centers throughout the United States.
"Bowling is a great sport and an industry that is on the rise," said Don Davis, senior vice president of sales for Sara Lee Foodservice. "Our portfolio of products is sure to satisfy the more than 67 million Americans who bowl annually, and we’re happy to support such an exciting pastime. This is a natural partnership - bowling and hot dogs."
The sponsorship agreement will include the distribution of a variety of Sara Lee Foodservice items to BPAA centers including franks, corndogs, brats, sausages, and sliced meats. Sara Lee Foodservice will also provide selected pastries and pies, coffees, cappuccinos, teas and hot chocolate.
Additionally, the contract includes Sara Lee Foodservice brand presence at the United States Bowling Congress (USBC) Championships as well as a number of national bowling industry conferences and events including Bowl Expo in Orlando, East Coast Show and West Coast Show.
The agreement was facilitated by Amplify Sports and Entertainment, LLC.
About Strike Ten Entertainment
Strike Ten Entertainment is the marketing arm of the bowling industry and part of the Bowling Proprietors’ Association of America. Strike Ten Entertainment’s mission is to increase the number of paid bowling games in bowling centers each year and attract and build long-term relationships with national corporate and marketing sponsors.
Headquartered in Arlington, Texas, the 75-year-old Bowling Proprietors' Association of America represents the business interests of bowling center owners worldwide.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $12 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 52,000 employees worldwide. Please visit http://www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
About Amplify Sports and Entertainment, LLC
Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan Inc., Juvéderm™ and BOTOX® Cosmetic, Cruzan(R) Rum, Gardenburger, ING Direct, Level(TM) Vodka, Inc., National Basketball Retired Players Association, National Grid, Nikon, Inc., Pepsi Bottling Group, Strike Ten Entertainment, USA Field Hockey, U. S. National Whitewater Center and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.